PR & Communications | Editing | Writing
It's no big secret that 2020—the most awaited year of perfect vision—was one of the biggest disappointments for most people. From bushfires, droughts and floods to COVID-19 and worldwide economic recession (and then for good measure, throw Donald Trump, Boris Johnson and Brexit into the mix), there's been no shortage of doom and gloom. But—yes, …
Continue reading "Kickstart your 2021: PR and Communications plan"
It's that magical time of year again, when the neighbourhood children all shriek and bounce along the streets gleefully, stuffing faces full with candied treats. (No, I'm not talking about Christmas!) It's that amazingly magical, pagan time of year known as Halloween, or All Hallows' Eve, which has been gaining in popularity over the years, …
Continue reading "Spooky season: 5 must-read horror stories"
We've all heard this at one point or other, 'any publicity is good publicity'—derived from Oscar Wilde famously saying that there is 'only one thing worse than being talked about, and that is not being talked about'. But is any type of publicity, even bad publicity, really good for your brand's image? Desperate measures Often, …
The realm of public relations (PR) and communications can seem at once fascinating and overwhelming; so much can be achieved through this, and yet everything about it seems alien and unknown. What is PR and communications, really? And is PR the same as communications? (If PR = comms, then why is it PR and comms? …
Many, especially those in media and PR, would have an idea of what a press release is, and what it's meant to do. But for the uninitiated, a press release can seem like something daunting: you kinda know what it is and does... but not really. So let's start at the beginning. What is it? …
Any seasoned writer will know this: showing trumps telling, any time, any day. This show, not tell adage applies to all genres of creative writing, whether it's fiction (books, poetry, short stories) or non-fiction (memoir, literary journalism, lyric essay). In show, not tell, writers are urged to describe the various aspects in a story (character, …
Continue reading "Back to Creative Writing basics: showing vs telling"
*Note: Thank you, Billi, for taking the time to feature women and their side hustles, and helping to give a clear, non-glorified view of what that really means for the Everyday Woman. No one magically makes six figures a year on their side hustle and still have time for a life! And thank you, Billi, …
We all write for a variety of reasons—to promote, to entertain, to educate, to empower... Across all forms of media and communications, however, lies a single, underlying desire: to connect. Connection is what enables us to form and grow relationships, whether in business or in our personal lives. So when people obsess solely over SEO …
Continue reading "Writing for impact: how to connect and engage"
Whether you're a start-up founder working on all aspects of the business, a copywriter working hard daily to bring clients' visions to life, or a seasoned PR/comms specialist crafting newsworthy press releases with that sought-after edge—we all encounter times when our minds have suddenly gone blank and... the words just. won't. come. (*cue wailing) I've …
Continue reading "Getting over that writing block: tips to live by"
It's been a long, dreary winter for many of us, and a terribly stressful one for yet many others. From drought and devastating bushfires early this year consuming masses of land in our beautiful country, reducing property, crop, livestock to smouldering cinders—to the ongoing global COVID-19 pandemic destabilising the global economy, these disasters have a …
Geraldine Stallard 