PR & Communications | Editing | Writing
It's no big secret that 2020—the most awaited year of perfect vision—was one of the biggest disappointments for most people. From bushfires, droughts and floods to COVID-19 and worldwide economic recession (and then for good measure, throw Donald Trump, Boris Johnson and Brexit into the mix), there's been no shortage of doom and gloom. But—yes, …
Continue reading "Kickstart your 2021: PR and Communications plan"
We've all heard this at one point or other, 'any publicity is good publicity'—derived from Oscar Wilde famously saying that there is 'only one thing worse than being talked about, and that is not being talked about'. But is any type of publicity, even bad publicity, really good for your brand's image? Desperate measures Often, …
The realm of public relations (PR) and communications can seem at once fascinating and overwhelming; so much can be achieved through this, and yet everything about it seems alien and unknown. What is PR and communications, really? And is PR the same as communications? (If PR = comms, then why is it PR and comms? …
We all write for a variety of reasons—to promote, to entertain, to educate, to empower... Across all forms of media and communications, however, lies a single, underlying desire: to connect. Connection is what enables us to form and grow relationships, whether in business or in our personal lives. So when people obsess solely over SEO …
Continue reading "Writing for impact: how to connect and engage"
Whether you're a start-up founder working on all aspects of the business, a copywriter working hard daily to bring clients' visions to life, or a seasoned PR/comms specialist crafting newsworthy press releases with that sought-after edge—we all encounter times when our minds have suddenly gone blank and... the words just. won't. come. (*cue wailing) I've …
Continue reading "Getting over that writing block: tips to live by"
Geraldine Stallard 