Being a good writer in a particular genre, on a particular medium, does not necessarily mean that we're able to transpose that same writing ability and apply it to different media. To put it in no-nonsense terms... different media require different styles of writing! While writing an academic/research paper more often than not requires rather long …
What are editors?
My first ever video (bear with me!), talking about what we editors are! (Hint: we are not grammar nazis!)
Geraldine Stallard 