PR & Communications | Editing | Writing
It's no big secret that 2020—the most awaited year of perfect vision—was one of the biggest disappointments for most people. From bushfires, droughts and floods to COVID-19 and worldwide economic recession (and then for good measure, throw Donald Trump, Boris Johnson and Brexit into the mix), there's been no shortage of doom and gloom. But—yes, …
Continue reading "Kickstart your 2021: PR and Communications plan"
We all write for a variety of reasons—to promote, to entertain, to educate, to empower... Across all forms of media and communications, however, lies a single, underlying desire: to connect. Connection is what enables us to form and grow relationships, whether in business or in our personal lives. So when people obsess solely over SEO …
Continue reading "Writing for impact: how to connect and engage"
Whether you're a start-up founder working on all aspects of the business, a copywriter working hard daily to bring clients' visions to life, or a seasoned PR/comms specialist crafting newsworthy press releases with that sought-after edge—we all encounter times when our minds have suddenly gone blank and... the words just. won't. come. (*cue wailing) I've …
Continue reading "Getting over that writing block: tips to live by"
Ever find yourself in a state of creative stagnancy? In a state where all you do is stare at a blank screen/canvas and nothing comes out of you besides a salt-and-vinegar-chips-flavoured burp? If you've never had the pleasure of experiencing that dark hole (literally—cause the blank canvas can certainly drain you dry), you're lucky. I've …
Some days, that's my reaction. I'm angrily, frustratedly, despairingly screaming in my head (or sometimes at the loquat tree in the backyard)—NEVER AGAIN!!! Some days, some editors drive me up the wall with edits that have nothing to do with the writing or the story, but everything to do with personal preference. And then there are …
As a writer (and for many researchers and academics as well), getting your work published is one of the biggest goals we have (next to earning enough from our work to keep us going). But why is it so hard to get published? Often, publishers and commissioning editors have a specific work in mind, and …
Being a good writer in a particular genre, on a particular medium, does not necessarily mean that we're able to transpose that same writing ability and apply it to different media. To put it in no-nonsense terms... different media require different styles of writing! While writing an academic/research paper more often than not requires rather long …
So in response to my previous blog post wondering whether we need editors in this technology-infused world... YES, WE DO. (As you can also tell from the title of this blog post...) But why do we need editors when Word has spell-check and most modern phones have auto-correct? The answer is: this and this. As we …
If you guys were wondering (I may just be overly excited) — here's where I'm currently doing my Masters degree (in Publishing and Communications, if you were wondering)... The beautiful University of Melbourne. A few days before the semester began, I decided to wander around on campus, just to get a feel of the school …
Geraldine Stallard 